EXAMINING THE HEALTH-RELATED QUALITY OF LIFE USING EQ-5D-5L IN PATIENTS WITH FOUR KINDS OF CHRONIC DISEASES FROM SPECIALIST OUTPATIENT CLINICS IN HONG KONG SAR, CHINA

Examining the health-related quality of life using EQ-5D-5L in patients with four kinds of chronic diseases from specialist outpatient clinics in Hong Kong SAR, China

Richard Huan Xu, Annie Wai Ling Cheung, Eliza Lai-Yi Wong The Jockey Club School of Public Health and Primary Care, Faculty of Medicine, The Chinese University of Hong Kong, Hong Kong SAR, Bone Matrix China Background: Health-related quality of life (HRQoL) measures have been increasingly employed in the evaluation of health utility.The aim of this

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Brand Suicide? Memory and Liking of Negative Brand Names.

Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are Lip Balm currently unknown.Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product.Study 1 demonstrates that relat

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